Rick Barber has posted a new ad, this time comparing the new health care law to slavery. Watch the video yourself, and then we'll discuss it.
If the player doesn't work, try this link:
http://www.youtube.com/watch?v=kn14RwuJJRg&feature=player_embedded
Have you watched the video? Good, let's discuss it.
Right off the bat, I'll admit he's going for the controversy to help get the ad wider play. With this content, it'll be viewed on YouTube by hundreds of thousands before the election rolls around, not to mention receiving numerous replays on news stations discussing the ad.
Moving on to the message... He's not wrong. However, he's targeting the new health care law with this charge, and it actually applies to the fundamental way our welfare state operates. In other words, isn't it also slavery to be forced to work so another man can take your money and buy food? Cars? Clothes?
I've made that slavery accusation on more than one occasion, and I believe it to be true. What Barber is doing in this ad is linking his slavery accusation with the public's dislike for the health care bill. It's not a bad strategy. Whether it works or not is another question.
Tim James tried this "controversial ad" tactic during the Gubernatorial primary, and it didn't work for him. Maybe it will work for Barber...
Tuesday, June 29, 2010
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Yes, I suspect that we've gravitated to a vast new degree of political ad. For five out of ten Bama folks...who view this...I think it will have an influence.
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